UK
John Lewis Christmas Advert – Who will perform in 2024?
Oasis are now the frontrunners to perform the song for this year’s John Lewis Christmas advert, nine years after their track Half the World Away was covered by Norwegian artist Aurora for the brand’s iconic 2015 campaign.
With the 90s Britpop legends reuniting this summer to overwhelming demand, betting experts have now placed Oasis as the favorites, giving them a decent chance of being featured in the ad.
The 2015 advert, which highlighted a lonely man on the moon receiving a telescope from a young girl, was tied to a charity campaign with Age UK and became a memorable moment in the brand’s history.
It’s possible that Oasis could perform the original version of Half the World Away for the 2024 advert, though other Oasis tracks are also being considered under the current betting odds.
The 2023 John Lewis advert featured Andrea Bocelli, whose song Festa was a departure from tradition, as it was an original track written and produced specifically for the campaign.
The 65-year-old singer’s emotional performance perfectly matched the Christmas spirit and theme that the John Lewis ads are known for.
Currently, no leaks or rumors have surfaced regarding this year’s performer, but the expectation is that it will be another high-profile artist.